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This graduation project focuses on restructuring the brand identity of VIDA, Hero MotoCorp's electric mobility initiative. What began as a review of existing brand guidelines evolved into a complete redefinition of VIDA's identity system. A critical audit revealed inconsistencies in tone, visual expression, and system coherence, which informed the development of a clearer and more scalable framework. The project involved redesigning the logo and creating a structured set of brand guidelines to support consistency and adaptability within the rapidly evolving mobility sector. The identity system was applied in a real world context during the launch of the VIDA VX2 scooter, spanning vehicle badging, merchandise, event graphics, and communication collaterals. The project highlights branding as a systemic practice that shapes clarity, recognition, and cultural presence for contemporary Indian mobility brands.
